![MyCarrier](https://framerusercontent.com/images/qtQKWHiJlcMZuXAaUSlZn45gQU.jpg)
OUR IMPACT
UX/UI Design
Industry
Stage
Company Size
background
OST Project Team
client goal
The primary objectives for the MyCarrier project were to optimize the user onboarding flow to improve conversion rates and to relaunch the subscription product to their 4,000 customers. The client's VP of Product emphasized achieving 100% on-time deliveries for the sprint deadlines during the engagement as the key success metric.
challenges
After gaining significant market traction, MyCarrier amassed 4,000 customers shortly after raising its Series A round. However, the platform wasn't built to scale. Due to complex onboarding integration steps, shippers struggled to onboard without customer support, leading to high drop-off rates.
We created a strategy to increase user acquisition and reduce churn. One new feature we introduced allowed integrated carriers to send invitations to their customers. Before this feature, the conversion rate for user onboarding was less than 13%. Implementing this feature significantly improved conversion rates. With customer conversion at an all-time high, MyCarrier processed over $1 billion in LTL transactions in the months following the engagement.
WHAT OUR CLIENTS SAY…
![](https://framerusercontent.com/images/0849nf3Tt5mhmbrlE9x36S9VxV4.jpg)
Rich Gibsen
VP of Product Management
UX/UI Design
Figma
UserTesting.com