After gaining significant market traction, MyCarrier amassed 4,000 customers shortly after raising its Series A round. However, the platform wasn't built to scale. Due to complex onboarding integration steps, shippers struggled to onboard without customer support, leading to high drop-off rates.

We created a strategy to increase user acquisition and reduce churn. One new feature we introduced allowed integrated carriers to send invitations to their customers. Before this feature, the conversion rate for user onboarding was less than 13%. Implementing this feature significantly improved conversion rates. With customer conversion at an all-time high, MyCarrier processed over $1 billion in LTL transactions in the months following the engagement.